YouTube Now Showing Viewers Ads Based on Search Habits Google is expanding YouTube’s search-based advertising capabilities. This will provide advertisers with more ways to target users based on their viewing habits. This is the tech giant’s latest move to get YouTube to generate even more revenue. Google also announced new sponsorship opportunities through “ad extensions for video.” This will give viewers more information regarding the ad, such as seeing movie showtimes or providing links to download apps. YouTube is now pushing to start to integrate more with other Google services.